LEGACY

an ancient practice, rediscovered

Shouting or yelling has long been part of ancient healing practices, used as a powerful method for emotional release and energy cleansing. Across cultures, vocal expression has been believed to help expel negative energy, clear the mind, and restore balance to the body. From primal scream therapy to ritual chants and sound healing, shouting serves as a therapeutic tool that supports mental clarity, emotional healing, and a sense of empowerment. Here are a few ways shouting has played a role in traditional and modern healing techniques.

Nordic and
Viking Traditions

Warriors known as "berserkers" would enter an altered state of consciousness before battle, often accompanied by loud shouting or howling. This was seen not only as preparation for battle but also as a way to channel inner strength.

Shamanism

In many shamanic traditions, shouting or chanting is used to invoke spirits, release negative energy, and induce a trance state.

Yoga and Tantra

Certain yoga and tantric practices incorporate shouting or chanting as a way to release tension, increase energy flow, and connect with a higher power.

ancient Chinese medicine
AND martial arts

Certain yoga and tantric practices incorporate shouting or chanting as a way to release tension, increase energy flow, and connect with a higher power.

PERSPECTIVES

dig deeper into shouting

Understanding the Psychology of Shouting

Understanding the Psychology of Shouting

“Screaming creates a chemical reaction that is similar to the one you get when you exercise - you get a dopamine hit and some endorphins going.” - Zoe Aston

30 Days of Shouting

30 Days of Shouting

"The secret of your future is hidden in your daily routine." - Mike Murdock

The Primal Scream: The Theraputic Shouting Movement

The Primal Scream: The Theraputic Shouting Movement

"The primal scream is a way of reclaiming your power, of letting go of the past, and of embracing the present." - Arthur Janov 

Use your Voice, Not Your Words

Use your Voice, Not Your Words

"The human voice is the most powerful instrument in the world." - Rene Magritte

Rethink Restraint

Rethink Restraint

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson

Make Some Noise

Make Some Noise

"The scream is the primal sound of the human voice, the sound of pure emotion unleashed." - Unknown

Five Ways to Relieve stress and Anxiety

Five Ways to Relieve stress and Anxiety

"Stress is not what happens to us. It's our response to what happens. And response is something we can choose." - Maureen Killoran

when
words

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won’t
cut it

The Emotional Guidance Scale

The Emotional Guidance Scale, developed by Casually Luxe, maps the full range of human emotions—from high points of joy and optimism to low moments of despair and frustration, capturing all the nuanced feelings in between. This scale helps us see emotions as a complex range rather than simply “good” or “bad,” offering insight into our well-being and practical ways to manage and move through each feeling with compassion.

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we are complex, nuanced humans. we have

MIXED
EMO
TIONS

EMBRACE
THEM